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Pharex HealthCorp PR Department
February 10, 2010
Pharex HealthCorp and Philippine Heart Association partner for country’s first hypertension website
December 15, 2009 - EDSA Shangri-la, Ortigas, Pasig City
Generics pioneer Pharex HealthCorp and the Philippine Heart Association have entered into a partnership that would create the country’s first hypertension website dedicated to Filipino patients.
The website, www.pinoyhighblood.com, will provide Filipino patients here and abroad relevant and up-to-date information on hypertension and other heart-related disorders in a manner that is simple, comprehensible and suitable for local online users.
Under the partnership, the Philippine Heart Association will deliver information and materials on hypertension and related topics, particularly the prevention, management and treatment of the dreaded disease as well as tips on living healthy and achieving a healthy lifestyle.For its part, Pharex will be responsible for maintaining and driving traffic on the website and ensuring that content will be user-friendly and helpful to consumers.
Present during the signing of the memorandum of agreement were (from left) Dr. Reynaldo Neri, chairman of the Philippine Heart Association Council on Hypertension; Dr. Maria Teresa Abola, president of the Philippine Heart Association; Tomas Marcelo Agana III, president and CEO of Pharex HealthCorp; and Lorna Culaton-Calingasan, group product manager of Pharex HealthCorp.