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Ai-Ai - Our Endorser for Pharex Naproxen Sodium

Pharex HealthCorp PR Department
September 22, 2010

Ai-Ai - Our Endorser for Pharex Naproxen Sodium

April 23, 2010 - PharexHealthCorp Office, UP-Ayala TechnoHub, Diliman, Quezon City

WARM WELCOME:  Pharex's new endorser Ai Ai De Las Alas together with Pharex President and CEO Tomas Marcelo Agana III and Pharex National Sales Manager Timmie Guillermo during the signing of contract at the PharexHealth Corp Office.

As continuation of Pharex Naproxen Sodium’s campaign in 2009, Pharex launched a new TVC this year to further communicate and share the benefits of the product to the Filipino consumers, especially to workers who suffer from arthritic joint pain or “sakit sa kasu-kasuan”. And this time, Pharex family welcomes a credible celebrity endorser in the name of AiAi Delas Alas. As someone who underwent numerous pains, literally and figuratively, to reach to where she is now, Ai Ai de las Alas is the perfect choice as the endorser for Pharex Naproxen Sodium, a product that offers solution to arthritic join pain or sakit sa kasu-kasuan. Ai Ai started at the bottom, doing entry-level and sometimes physically-taxing jobs just to support and give the feeling of “ginhawa” to her family, an experience that Filipinos can surely relate to.

ON SET:  While taking a break, Pharex President and CEO Tomas Marcelo Agana III joins the crew members with Ai-Ai for a picture.

Moreover, despite such painful episodes, she continued to be cheerful while striving harder and doing more what it takes, which was perfectly emphasized by her Tanging Ina persona. This down-to-earth image makes her endearing and easily accessible to Filipinos, who majority uphold mix of cheerful, can-do and “no pain, no gain” attitude.

DONT TOLERATE PAIN:  Three snapshots of the latest TVC for Pharex Naproxen Sodium.

But if the pain is caused by arthritis or sakit sa kasu-kasuan, it is a different story. This pain, which hinders Filipino workers from doing extra work and earning extra income, should not be tolerated. To keep themselves on working hard, Filipinos seek pain management options. And by taking Pharex Naproxen Sodium, they assured to experience longer joint pain relief, more convenient dosaging, more affordable treatment cost or “Hanggang dose na oras na ginhawa sa isang tablet, mas afford pa” compared to the popular brand.


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